capabilities
art direction and identity
a mark, a type system, and the rules that keep them holding once other people start using them without me.
web design and build
front and back. the page, the functions behind it, the payments, the scheduling, and the domain it all sits on.
growth and measurement
campaigns, conversion tracking that survives a platform change, and reporting you can read without me in the room.
the standard
on my own editorial property every factual claim carries a verbatim quote that has to appear at the cited url. if it does not, the site does not deploy. it is the hardest proof of the standard because a script enforces it rather than my intention to.