work · .0005
one trade, one page, ten dollar leads
no online presence at all. one landing page and one search campaign on a 500 dollar monthly budget, built to be measured from the first day rather than reported on later.
four years in, the page was rebuilt around the craft photography, a single accent, and the removal of the icon row that was doing nothing. the campaign kept running throughout.
the longest relationship in this catalogue, and the only entry with a complete arc from zero to steady.
| leads per month | 0 | → | 14+ |
|---|---|---|---|
| cost per lead | — | → | $10.19 |
| five star reviews | 0 | → | 20 |